Achieving Customer 360:
The Key to Smarter Business Decisions

Join me and Relevantz as we explore how to achieve a 360-degree view of your customers.

In our last newsletter, we highlighted the importance of Customer 360—having a complete view of your customer data. But how do you achieve it?

The Challenge

Fractured data pipelines and silos make it difficult to gain insights across teams.

Collaboration between sales, marketing, and customer service becomes disjointed, impacting decision-making.

The Solution: Microsoft Fabric

Just like how Microsoft Fabric can be a game-changer for preparing your data for GenAI applications, it can also help you achieve a 360 view of your customers.

Why We Love It

All-in-One Platform: Combines data engineering, integration, and analytics in a single tool.

Eliminates Silos: Consolidates data from multiple sources into one unified view.

Data Accuracy: Provides a centralized, real-time repository for customer insights.

Scalable and Cost-Efficient: Grows with your business, reducing the need for separate systems.

Data Governance: Integrates with Microsoft Purview for secure, compliant data management.

Real-Time Analytics: Processes and analyzes streaming data in real-time with Synapse Real-Time Analytics.

AI Integration: Integrates with AI services to generate predictive insights and drive customer engagement.

How It Helps Achieve Customer 360

Smarter Decisions

A unified data platform helps identify underserved customers and improve outreach strategies.

Personalized Service

Deliver tailored experiences based on comprehensive customer data.

Increased ROI

Make data-driven decisions that improve marketing effectiveness and customer retention.

How It's Making an Impact for our Clients:

A design and construction supply company struggled with data silos across multiple ERP systems, which delayed reporting and limited visibility into customer data.
We implemented a unified Customer 360 platform using Microsoft Fabric, consolidating all ERP systems into a single source of truth. This enhanced upselling and cross-selling opportunities.
The solution also improved data consistency, strengthened security, and supported dynamic reporting with Power BI visualizations.

Ready to Achieve Customer 360?

Let’s talk about how we can help you leverage Microsoft Fabric to transform your customer data into actionable insights.

Want More Insights on Customer 360?

In May, we’ll be hosting a joint session with an IDC Research Director to dive deeper into Customer 360. The session, "Building Smarter 360 Platforms," will cover everything you need to know—stay tuned for the invite!